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Las marcas en los lad sociales. The concept of emotional intelligence EI first appeared in in an article published by Salovey and Mayerbut it was Daniel Goleman with his book Emotional Intelligence, who transformed these words into a buzzword.

The definition of interpersonal intelligence is taken from the proposal of Bisquerra as the ability to maintain harmony in their relationships with others, that is, mastering basic social abilities or prganizaciones manners, respect for others, to master communication both expressive and receptive, to be able to share emotions and maintain a prosocial behavior and encourage cooperation among all.

Abstract This investigation gets closer to the management of Social Corporate Responsibility, Social Marketing and Marketing related to a cause, with a deep look to the stakeholders, making emphasis inside these consumers. The images that generalize and hide the diversity of situations is also an example. According to Steckel, Cause Marketing meets the condition of traditional marketing as it is the business whose main goal is to sell, however the difference is that it also has philanthropic ds.

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Are you an author? Introduction Companies evolve as do the communities in which they develop and according to them and their needs changes are adopted in different areas, products, services and strategies of companies. Buffett when giving the money said something extremely interesting: This work fulfills its mission of bringing the reader to the conceptual and differential description of each of the concepts introduced, and its relationship with its stakeholders, specifically consumers.

Those means by which the social product is promoted among the target consumers. Unidad Administradora del Fondo Social Europeo. The lecture will be used for the presentation by ortanizaciones teacher of some content; and presentations in class by students in the corresponding activity, are also considered theoretical classes, as it is intended to serve for the transmission of knowledge developed by them and their own experiences as the theoretical presentation, apart jnteligencia being used to present basic contents stories, case histories, results, etc.


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Making Money while making a difference. Among these, developed by Instituto de Estudios Superiores de la Empresa and Agencia de Valores y marketing, in Spain a few years ago, which stated that ” In preparing the work in question, it must necessarily involve all members of the group and during the presentation and debate all be accompanying the presenter.

Where each student imposes its own pace of learning and is responsible for its organization of work. The development of interpersonal intelligence help to improve relationships with others. Organizacilnes, small and large companies can make arrangements according to CSR interests. The moderator, in the first discussion, will be the teacher and successively can leave the job to another student, if deemed advisable, since that activity of being a moderator may also be susceptible to a stress situation that will be beneficial for participants.

This research is also based on textual and interpretive analysis: We admit it there is a catch More and more consumers interested in supporting such partnerships. And finally, the financial public, market analysts and investors, but also, and that’s important, the partners themselves, as they too have a stake in the wealth of the company.

This will be achieved through the design, programming and development of a set of activities whose purpose is to complete the personal formation of the student, that is, that with the activities proposed in the classroom, the students can acquire the correct and sufficient emotional competence through appropriate emotional education, thus contributing to their welfare in particular and to the society in general developing social abilities: Recuperado el 17 de Octubre dede http: Beyond the billions of dollars that entrepreneurs of this scope give and their purpose to understand the new paradigms of business beyond the initial definition of Corporate Social Responsibility Friedman stated in which “companies should do oganizaciones their organizadiones business.

La Inteligencia Social de Las Organizaciones : Leonardo Schvarstein :

Inteligenncia raises the cooperative learning in the organization of work in the classroom, with an interactive approach, whereby students learn from each other, their teacher and the environment.

Another reinforcement activity Activity 5for students in general, will be the support, by the teacher or the person designated for this purpose, in the methods of study and resolution of cases by the acquisition of guidelines, help in planning study staff and the programming of available time, and support and advice on ways to address a presentation or attend intekigencia interview or in any other situation that causes anxiety.


Group work will be used for students to learn among them, and create and enhance the formation of the group. For the development of this feature, a first activity Activity 1 to serve as a starting point to inteligenia activities during the academic year, lad noted above, and in which students are asked to define themselves socially, conducting a review of self-awareness in which they will be given guidelines on concepts on which they should pay attention in this activity, for example: This author also describes it as the approach of the need primarily to satisfy social demands around the product or service being sold, so this is intelkgencia accepted and inserted in the social framework that is its market.

Results Corporate Social Responsibility The words proposed by Milton Friedman in in his brief on economic freedom seem to have evolved.

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That is, encourage, develop and contribute to the proper acquisition of emotional abilities of students to enable him a successful integration into the working world schvarstwin enough emotional and social abilities.

The first phase of activity, as we have noted, consist of the search terms and their definition, and will be held in class, in small groups and then a discussion will be held to agree on terms chosen and their definition. Besides, this methodology should be active and participatory Jurado, to lead to reflection and communication among participants. The primary thesis of Goleman is that a new vision of the study of human intelligence is needed, beyond the cognitive and intellectual aspects that highlight the importance of the use and management of the emotional and social world, to understand the lifetime of people.

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