unique staffing choices. In this lesson, you’ll learn about ethnocentric staffing, regiocentric staffing and geocentric staffing. A short quiz follows. Ethnocentrism is pre- dominantly a home country orientation. Ethnocentric Polycentric Regiocentric Geocentric Management orientation. EPRG model, sometimes called also EPG model, is used in the international marketing. It was introduced by Perlmutter (). The strategy of.

Author: Akigul Tom
Country: Peru
Language: English (Spanish)
Genre: Automotive
Published (Last): 11 November 2015
Pages: 182
PDF File Size: 11.78 Mb
ePub File Size: 19.10 Mb
ISBN: 692-6-37173-462-6
Downloads: 67718
Price: Free* [*Free Regsitration Required]
Uploader: Kajisida

Hong Kong was found to be the best country in Asia to acquire new skills with 62 per cent women expats opting for it, closely followed by Singapore at 61 per cent, China at 47 per cent, Taiwan beocentric 44 per cent and Vietnam at 43 per cent. When a company follows the strategy of choosing only from the citizens of the parent country to work in host nations, it is called anethnocentric approach.

EPRG Framework – Management Study HQ

However, there are certain aspects of the business life in which ethnocentrism and polycentrism are more adequate models to follow, but functional smoothness and success in both home and host countries is dependent upon upper managements ability to select individuals who are world orientated as opposed to home or host country centered.

The selection criteria for international jobs usually revolve around the five core areas of behaviour, attitudes, skills, motivation and personality. See the full list eyhnocentric Strategy Skills eBooks, templates and checklists available for free download right now. In the content below, we will regiocenrric a quick geocenttric at each of the three to determine how they influence the way a company can compete in global markets. It is a natural tendency for people to act ethnocentrically because it is what they feel comfortable with.

Ethnocentric, Polycentric, Regiocentric, and Geocentric Approaches

Natives of Australia manage the home office. H-1B workers may be employed temporarily in a specialty occupation or polyxentric a fashion model of distinguished ability. For instance, there is the loss of national sovereignty when one nation is dominated by another — this can lead to a loss in economic and political nationalism. The geocentric approach uses Ihe best available managers for a business without regard for their country of origin.


Ethnocentric approach is a staffing policy that is used in companies that has primarily international strategic orientation. A third force causing this movement is the abundance of growing world markets, occurring in areas such as income earning age population, rising GDP’s, and escalating disposable income in areas such as China and Korea.

From Wikipedia, the free encyclopedia. Although the managers operate relatively independently in the region, they are not fegiocentric moved to the company headquarters. The survey was done among 27, expats from countries and territories, including India, through an online questionnaire in March-April If Commonwealth Bank Australia decides to set up their operations in China.

I hold a degree in MBA from well known management college in India.

On the downside, however, there is a concern regarding duplication which can cause costs to rise. Often there are major differences between countries in a region.

The EPG Model

On the plus side, running the business this way can keep things simple. Regiocentric Approach The Geocentric Approach is one of the methods of international recruitment where the Multi National Companies recruit the most suitable employee for the job irrespective of their Nationality. Switzerland, the nation that has previously topped country rankings for expat salaries, had two cities in the top five. With the centralized approach, the training originates at the headquarters and than corporate trainers travel to the subsidiaries, and often adapt to local situations.

The ethnocentric approach places natives of the home country of a business in key positions at home and abroad. Natives of European countries are used to manage the Italian subsidiary.

As is usually the case, there are positives and negatives to be seen with this pattern. There are both positives and negatives to running an organization in regiocenrtic ethnocentric manner. The general rationale behind the ethnocentric approach ethnocemtric that the staff from the parent country would represent the interests of the headquarters effectively and link well with the parent country. Languages Deutsch Edit links.

Employers around the world usually rank personal interviews, technical competency and work experience in similar jobs as important criteria for selection. There are many costs that ethnocentrism can incur on an international organization. Instead, management selects the person best suited to foster the companies goals and solve problems worldwide. To the greatest extent possible, plycentric are largely ignored in this system, poylcentric the company being run as a global enterprise rather than a large corporation which is deeply rooted in one specific nation.


For international recruitment, especially on foreign soil, organizations generally use manpower agencies or consultants with international connections and repute to source candidates, in addition to the conventional sources.

The survey was done among 27, expats from countries and territories, including India, through an online questionnaire in March-April These aspects require relevant talent to be brought into their processes. This ideology is a great example of how today’s business must manage both global and local issues in order to succeed in the end. When regional expertise is needed, natives of the region are hired. A truly international HR department would insist on hiring people from all over the world and place them throughout the international business operations of the organization.

Positions of high position such as Senior management will be employed from the home country of the business.

Asian consumer electronics makers are increasingly placing their trust on Indian executives, especially at a time when several of them are geoxentric in their home turf, or finding the going tough in the largest markets, and are expecting India to play a bigger role when they are expanding to emerging markets. Indian manufacturing companies are going all out to woo expat talent in digital, artificial intelligence and other new-age technologies, as they seek to strengthen their global footprint with improved products.

Knowing where your organization lies under these three headers is important, whether you happen ethnkcentric find your company under just one or perhaps a combination of two or three.